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23rd of July 2018

Fashion



This Montreal-based Singer's New Music Video Was Shot Entirely on an iPhone

“The song is about missing someone far away, so filming it in selfie mode on iPhone X made it feel personal."

By Pahull Bains

Date June 29, 2018

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Capturing just what life’s like for musicians on the road, away from family and friends for weeks at a time, is Canadian singer/songwriter Charlotte Cardin’s new music video for her single ‘California.’

“Miss you every day, LA got me so sad,” go the lyrics of the dreamy, languid track. “I wanna kiss your face, tonight it drives me mad.” And then: “But you’re standing where I’m not/ Oh where I’m not/ in California.”

The entire video is filmed on an iPhone, and includes shots of Cardin on the road in the Golden State, performing in dimly lit venues, lazing in bed, interspersed with shots of the ocean, palm trees and clear California skies. The series of clips includes iPhone video footage and FaceTime calls, mixed in with content from her Snapchats and Instagram Stories.

“I chose to film the music video ‘California’ while on tour, and mostly in California, as it felt rude not to,’ says Cardin. “The song is about missing someone far away, so filming it in selfie mode on iPhone X made it feel personal. The hours I spend on FaceTime on tour talking to my loved ones who I miss dearly, it felt accurate and honest to make a music video out of it.”

You can watch the full (vertical) video below:

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