• Follow us


Talking CBD Beauty With Sam Cheow, Global Cannabinoids’s New Chief Product Innovation Officer

By Ashley Joseph

Date March 4, 2019

icon-facebook icon-twitter

If you haven’t yet been initiated into the cult of all things CBD, it’s one of the many powerful compounds (113 to be exact) found in the cannabis plant, and has nothing to do with THC, its more famous psychoactive counterpart that’s known to possess people to order Chicken McNuggets from Uber Eats at two in the morning. Its recent migration into the mainstream triggered a host of studies into the potential benefits of CBD—short for cannabidiol—revealing powerful antioxidant, anti-inflammatory and reparative properties. Translation for skincare: a new one-size-fits-all ingredient to solve a host of issues, from rosacea to eczema, plus a side (effect) of potential relaxation—placebo or not.

One beauty forecasting expert doesn’t see the CBD oil trend, which he saw coming over a year ago, waning anytime in the future. Sam Cheow spent 15 years at L’Oréal, nine of which as Chief Product Accelerator. Given that Cheow is uniquely poised to identify the trends taking shape in the realm of beauty and wellness, cannabis giant Global Cannabinoids recently scooped the industry vet to take on the advising role of Chief Product Innovation Officer.

We spoke with Cheow about what he’s been getting up to at Global Cannabinoids and what we can expect the future to hold for this wonder ingredient.

What attracted you to this new position initially?

Prior to joining Global Cannabinoids, I spent 15 years with L’Oréal specializing in forecasting trends for the company, identifying new opportunities in product launches as well as accelerating innovation in product development. So when I saw that cannabis was beginning to become a hot topic, I personally launched my own brand, Necessary Luxury, which is well-being aromatherapy that uses CBD as part of a fragrance component. I had been speaking with the CEO of Global Cannabinoids, Ryan Lewis, and he said, “Hey, I really need your help to steer us toward the right direction.” I identified the CBD trend as what I call ‘hot’ in 2018, around early March. At the time, I was still with L’Oréal. I just thought it was a great opportunity to dive into a new sector that is growing like crazy at the moment. I’m sure in Canada it’s doing well, since it’s 100% legal.

Do you see it as a trend that’s going to stick?

I think that this trend is going to last for a while. Think of argan oil. It’s an ingredient that has been so popular over the last five years, and it’s still popular. CBD is going to be the next generation of argan oil in a sense—everyone is going to use it in everything they can imagine. Medical cannabis these days is kind of like vitamins. Both are organic substances that used to be on the fringe of the medical world until suddenly, everyone knew someone who tried it and saw amazing results, which opens up doors for questions like, “Why does this work?”

So, why does it work?

If I can just be a little bit geeky, the thing about CBD is that it is really good in what I call stylistic genetic communication. The reason why [it helps] with anxiety, depression, digestion, appetite disorder, irregular sleep cycle, chronic pain, is that CBD is very neuro-protective. It’s anti-inflammatory, anti-bacterial and anti-spasmotic. It’s very good in terms of helping a lot of people to regain general homeostasis, the balancing of your own homeochemical system. In mammals and in all humans, we already have an endochemical system in our bodies. Therefore, the CBD complements our system. It’s nothing new, but because it was illegal with THC it became a different category.

What about from a beauty standpoint?

When it comes to beauty, you have something completely different. You essentially have two things: you can inject it or you can apply it from a topical perspective. Whether it’s a skincare formulation or a makeup formulation that uses CBD in the ingredients, it has the ability to help you to calm the skin down, to reduce inflammation. I used to develop a lot of makeup and many women generally, apply so much makeup! We have primer, then we put foundation, then we do concealer… Even if you have no-makeup makeup, you’re still applying makeup. And how do you remove makeup? You wash it, with a cleansing cream, for example. Sometimes, if we’re lazy, we just use a towelette. Sometimes, we use a micellar water. So, the chemicals and the formula that you apply on the skin, it’s stress. The actual physical friction on your hands is also stress. What is the advantage of having something that anti-inflames in a formula? It helps you to soothe skin as you’re cleansing it.

Would you say anti-inflammation is the greatest benefit of CBD oil in skincare?

Yeah, anti-oxidant and anti-inflammation. We also have a really nice blend of fatty acids in the oil, which is great for the skin as well, for hydration, nourishment, soothing. For example, one of our formulas is from a brand called Terraform. We have an SPF 50 moisturizer in the formula with a high percentage of CBD. Not to toot our own horn, but the formula won buyer’s choice from various retailers during a beauty show. The reason why is because not only does it protect you from the sun but at the same time, it helps to attack all the free radical damage while also acting as an anti-inflammatory.

What do you think is feeding the CBD trend?

To me, it’s two things: firstly, consumers are taking a greater [interest] in self-care. It’s unbelievable. We’re seeing, not just millennials, but almost everyone is obsessed with looking after themselves. The self-care trend is very predominant. I’m sure you see a rise of various concepts of group sports in Canada, too. Whether you talk about Orange Theory or SoulCycle, people are really spending more time taking care of themselves. Not only that, but people are becoming very familiar with the raw trend that happened about five years ago. People are starting to talk about raw food, raw beauty, inside-out beauty, they’re taking more supplements, etc. This is really what I would call the external factors, driving everyone to look for the next best thing when it comes to wellbeing. And when I say wellbeing, I’m talking about mind, body and physical as well. CBD is a particular ingredient that has the checklist of those three criteria. The second part is because of the legalization. Suddenly, it opens up a new gateway for people to venture out and try something different. It’s no longer a taboo. If you go online, there are so many viral videos and testimonies online about how cannabis has helped them with cancer treatment, with seizures, with everything else. All of this covers a tsunami of push and pull factors that really get people becoming more aware.

What do you think the industry will look like in 10 years?

Now that it’s legal, you have all these support systems entering the industry to provide people with the support they need. You can see a very strong industry that’s well-equipped and it’s going to be super-competitive. We’re going to see everyone launching something similar and trying to compete with one another, whether it’s health, wellbeing or beauty.

What is most exciting to you about it, personally?

My background is all about identifying trends, accelerating innovation and developing new products. I identified this trend almost 18 months ago. A few people were very skeptical but I wasn’t budging. I said, “This is going to be a big trend and I will do something with it with or without L’Oréal.” Why I feel so excited is because of my own personal experience with it as well. In 2016, in August, I lost my late husband to lung cancer, and I used medical cannabis to help him reduce a lot of the inflammation that he had gone through in chemotherapy. I am also certified in aromatherapy and I combined [CBD] with the various essential oils in my own formulations, and it really helped him. Necessary Luxury is all about helping to reduce inflammation, and that got me so excited about this particular ingredient because I see the benefits of it in so many areas. You can put it into topical creams for skincare, you can put it in performance-related products helping athletes in terms of recovering from competitive sports, it can go into pet care… It’s everything you want it to be.


Herbivore Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil

($60, Sephora)

This face oil doubles down on trendy ingredients, combining cannabis sativa oil with squalane, another much-buzzed-about extract. It absorbs quickly into the skin, leaving behind a Nam Vo-worthy glow. (If you know, you know.)

Buy Now

Who doesn’t love a good midday mist? This spritz is made up of a powerful reparative cocktail of aloe leaf juice, lavender oil, green tea leaf extract and, of course, CBD—just in case the act of misting itself wasn’t soothing enough.

Buy Now

Peter Thomas Roth Green Releaf Calming Oil

($88, Sephora)

Once that misted skin is moisturizer-ready, give yourself another dose of the good stuff with this sativa-infused hydrating formula. Peter Thomas Roth has earned a reputation for using high-quality clinical-grade ingredients, and this CBD-infused formula is no exception.

Buy Now

Remember those cell receptors Cheow mentioned? This cream was formulated to stimulate those receptors, packing 600 mg of CBD to deliver anti-inflammatory healing. Its pretty pink packaging doesn’t hurt, either.

Buy Now

Cannabis Sativa Seed Oil Herbal Concentrate

($59, Kiehl's )

Another facial oil—because really, is one ever enough?—this slightly heavier option is a great choice for acne-prone skin, combining two powerful antibacterial agents: CBD oil and oregano oil.

Buy Now icon-facebook icon-twitter Read More

Leave A Comment

More News

FASHION Magazine

Chaga Mushrooms Are Popping Up Everywhere, But What 2019-03-06 14:54:52While the world continues to argue about whether or not celery juice is good for you, we’re taking a moment to acknowledge a very humble superfo

Toronto’s Notable Jewellery Atelier, Jewels by Alan Anderson, 2019-03-06 13:42:42Canadian jewellery designer Alan Anderson meticulously crafts wearable works of art that have been worn by some of Hollywood’s finest, including

The Ordinary Launches Their First-Ever Cleanser 2019-03-06 09:00:28Ten years ago, if you didn’t wash your face with a foam or gel (we’re looking at you, Neutrogena), you were in the minority. But in 2

People Are Leaving Haute Couture, Gold Teeth & 2019-03-05 17:11:50I’m one of those people who loses stuff. A lot. In the past six months alone, four reusable water bottles (left in movie theatres, airplane

A Conversation With Julianne Hough Made Me Realize 2019-03-05 16:02:01I didn’t actually know what endometriosis was when I agreed to talk to Julianne Hough about it. I just knew that, having grown up in the dance c

Pop Physique’s Newest Barre Class Is Probably the 2019-03-05 14:48:44Unlike an indoor cycling class or an intense bootcamp session, an hour at the barre probably won’t leave you a sweaty, breathless mess. Instead,

Want to Win #FASHIONBEAUTYAWARDS Fragrances? 2019-03-05 11:22:00The results of our 2018 Beauty Awards are in, and we want you be able to enjoy them with us. We’re giving away every single one of the

A Photo Exhibit About Skin Cancer Prevention Is 2019-03-05 09:00:26In my last year of high school, my friends and I planned a trip to Mexico. In typical teen fashion, we didn’t fear the sun—we sought it ou

Here’s Why You Might Recognize the Stars of 2019-03-04 16:54:37Glossier could announce they were releasing a pack of tissues, and the beauty internet would still salivate. And so, when the millennial-pink clad &ld

Yrsa Daley-Ward, One of the Poets Commissioned For 2019-03-04 13:00:14For Fall 2019, Valentino—a label that under Pierpaolo Piccioli’s guidance has already become synonymous with a kind of dreamy romance&mdas

Talking CBD Beauty With Sam Cheow, Global Cannabinoids’s 2019-03-04 11:12:52If you haven’t yet been initiated into the cult of all things CBD, it’s one of the many powerful compounds (113 to be exact) found in the

4 Young Canadian Designers Taking the Fashion Industry 2019-03-04 10:16:48In our Winter issue, FASHION editors rounded up the 100 people, products and experiences we think will blow up in 2019. It&rs

Mode et beauté

Calvin Klein abandonne la mode haut de gamme 2019-03-06 18:41:31Le groupe PVH avait déjà annoncé début janvier une refonte stratégique et le changement de nom de la marque Calvin

6 boutiques en ligne où trouver des lunettes 2019-03-06 13:30:31Des modèles super beaux et pas chers!

[VIDÉO] Elisabeth Rioux nous dévoile sa pièce de 2019-03-06 12:00:47On sait enfin ce qui se cache dans la garde-robe de la créatrice d'Hoaka Swimwear!

18 belles robes de bal pour vous inspirer 2019-03-06 07:00:07Des belles robes pour tous les goûts!

L’appel du Sud: 10 maillots à mettre dans 2019-03-05 21:00:31Avec l’hiver qui n’en finit plus, difficile de ne pas succomber à l’idée de s’envoler vers un pays plus chaud. P

Chanel : des flocons et des larmes pour 2019-03-05 10:21:33L’émotion était au rendez-vous mardi pour la dernière collection Chanel dessinée par Karl Lagerfeld.

La marque populaire Glossier a maintenant une collection 2019-03-04 15:17:53Bon, Glossier nous tente encore une fois!

Oscars ou soirée Vanity Fair: quelle tenue préférez-vous? 2019-03-03 01:00:00Les stars ont assuré sur le tapis rouge des Oscars, mais ce n’était que le début. La célèbre soirée Va

La marque E.L.F a un méga solde secret 2019-03-01 09:30:05Des produits à partir de 50 sous!

Le jean «ribcage» de Levi’s est le nouveau 2019-03-01 07:00:55C’est le jean le plus taille haute que Levi’s ait créé!

La collection d'Adidas portée par Kendall Jenner vient 2019-02-27 10:09:26Il est possible d'avoir le même kit que Kendall!

Dans la garde-robe de... Natasha St-Pier 2019-02-26 19:30:50Je me suis entretenu avec Natasha St-Pier alors qu’elle était de passage à Montréal pour la tournée de promotion de


40 Best Pairs of Pants for Spring That 2019-03-06 19:06:01Jeans will forever be a great wardrobe staple. If you're trying to be a little bit more adventurous this spring, try these 5 trendy pant styles inste

The Best New Makeup Launches Coming This Year 2019-03-06 18:00:00From Glossier Play's new glitter eyeshadow to Dior's spring lipsticks, these are the best new makeup products launching in March 2019.

Rainbow Nails Are the Coolest Manicure Trend This 2019-03-06 13:13:35The biggest nail trend for spring isn't just one color; it's all of them. These are all the nail polish colors you'll need to pull off the rainbow

The Outnet Sale: What to Buy, Best Discounted 2019-03-06 12:30:00When fashion people want to get the runway look, they go to The Outnet. And its epic spring sale, with up to 80 percent off, just went live. Here's w

Gayle King Kept Her Cool in the Face 2019-03-06 10:59:39As R. Kelly came unhinged, the CBS's Gayle King was tough, strong, and unflappable.

Taylor Swift Says She‘s Officially ‘Outgrown’ Her Squad 2019-03-06 09:30:00In an essay for 'Elle', Taylor Swift outlined 30 lessons she's learned before turning 30—including one about her famous friendships.

Watch Prince Harry Surprise a Crowd by Bringing 2019-03-06 08:45:00The crowd went wild as Prince Harry pulled his wife Meghan Markle on stage after giving a speech at WE Day UK.

‘The Bachelor’ Season 23, Episode 10, Recap: The 2019-03-05 22:20:00People cry, ice cream is eaten, and Colton faces all of the women he dumped on tonight's "Bachelor."

‘Bachelor’ Contestant Demi Burnett on That Pacifier Incident 2019-03-05 20:52:00‘Glamour’ spoke with ‘Bachelor’ contestant Demi Burnett on the ‘Women Tell All’ taping, ‘Paradise,‘ an

19 Phenomenal Hairstyles From the Fall 2019 Runways 2019-03-05 17:00:00See the best hairstyles from the Fashion Month fall 2019 runways, including fresh new takes on ponytails, curls, and more.

Totême Is the Minimalist Brand Where I Buy 2019-03-05 15:30:00The "Glamour" fashion director discovered the indie Scandinavian brand Totême not too long, but it's already become her go-to for wardrobe es

How to Quit Your Job and Stay Friends 2019-03-05 15:27:58We spoke to real women who have successfully quit their jobs and kept their former bosses as their mentors, confidants, and cheerleaders.

Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.