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24th of October 2018


Elon Musk invites Tesla owners to come help ‘educate’ new buyers during ‘incredibly intense’ delivery week

For years now, Tesla has some ‘super’ owners who promote its vehicles and champion the brand.

It led to the automaker launching the referral program to help with sales and now it apparently leads to owners helping Tesla with vehicle deliveries.

As we reported a few hours ago, Tesla is bringing back free Supercharging to inventory cars and Model 3 to help sell cars during the end of quarter rush.

Tesla is launching several different efforts to help sales during the last week of the quarter as it attempts to become profitable.

If those efforts are successful, Tesla will have to handle an incredible delivery volume.

After an owner suggested that they could help with deliveries, CEO Elon Musk accepted the offer and gave instructions on how owners can help with deliveries in the coming week:

Wow, thanks for offering to help! The coming week is incredibly intense. If any current Tesla owners who’d like to help educate new owners could head to Tesla delivery centers during midday on Sat/Sun & morning/evening on weekdays, that would be super appreciated!

— Elon Musk (@elonmusk) September 22, 2018

It does sound like an open invitation for owners to come help out over the weekend and next week.

During the delivery of a new Tesla vehicle, the buyer gets a quick look around the car for a quality check before they need to handle some paperwork for the purchase and vehicle registration, which Tesla handles in some markets, and then there’s a short orientation presentation with the vehicle.

The first two steps absolutely need to be handled by Tesla employees. The third one could potentially be handled by owners, but there are important parts, like the use of Autopilot, that could be problematic since employees are required to make the capability of the system and the responsibility of the driver very clear.

Electrek’s Take

As we previously reported, Tesla is currently trying to get the whole process down to just 5 minutes by replacing the orientation by some videos available before delivery.

Owners could be helpful to complement the orientation process.

Something like employees giving a 2-3 minute presentation and then have the volunteer owners available for questions while employees move on to the next customer would be an interesting solution.

That said, this is obviously not a sustainable solution. Tesla needs to find a way to support the increased delivery volume while maintaining a great delivery experience.

For most of those buyers, it’s the first time they are buying a premium vehicle. They deserve a premium buying and delivery experience.

What do you think? Let us know in the comment section below.

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