• Follow us

Celebrities

Roxodus Music Festival: What went wrong?

First of all, I’m just as surprised as you are. Totally blindsided, actually. I’ve spent the last 36 hours making calls and trying to find out what’s happening.

Second, full disclosure. I’d been contracted to be Roxodus’ media spokesperson and to be the stage emcee for the weekend. I only accepted the gig after meeting the team behind the festival. Trust me when I say that they ticked all the right boxes when it came to organization, finances, and their overall vision for the festival.

But the thing that sold me on these guys was the fact that they paid all their acts upfront, artists who were represented by some of the most powerful agents and managers in show business. They must have done their due diligence, right? All the announced acts were 100 percent confirmed and ready to play.

READ MORE: Ontario’s Roxodus music festival cancelled, organizers say

Most of my spokesperson work was done early on when Roxodus was first announced. Any invoices I filed were immediately paid.

[embedded content]

Story continues below

But then I was hit with some never-ending health issues that required surgery and a hospital stay, putting me on the DL for a number of projects including Roxodus. But there were updates and emails and phone calls throughout the spring. There were no red flags that I could see.

Roxodus had a big presence at Canadian Music Week. Everything seemed to be going to plan.

The last time I met Mike, one of the two principal organizers, was on June 11 at a Roxodus pre-party in Toronto. When I asked how things were going, he said things were good, that advance ticket sales were good, and that the preparation of the site at Edenvale Airport was going well. He seemed very confident, I left with no reason to think that the festival would not go ahead as scheduled.

So what happened during those three weeks between June 11 and July 2? No clue. None.

The first clue that something was amiss were some unanswered emails to the organizers just before the long weekend. I did manage to connect with one person at MF Live (that’s the promotion company behind Roxodus) who promised to call me back but never did. Another call to Mike went unanswered. The same was happening to other subcontractors.

Meanwhile, rumours started to swirl that the festival was in jeopardy. That ticket sales were below expectations. There were stories about how the site at Edenvale was nowhere near ready. That it was being moved to Burl’s Creek. That production crews were being turned around and told to go home. That it was being cancelled.

On the radio sponsorship/promotion side, stations began to get suspicious that all was not right with Roxodus. MF Live cancelled things like site checks. No further advertising time was being purchased. Communications stopped. Something was definitely weird.

WATCH BELOW: Roxodus Music Festival cancelled

Then on the morning of July 3, the official word came down:

“Due to heavy rains in the Spring of 2019 the property at Edenvale Airport, Clearview Township will not be ready in time to accommodate large crowds and performance stages for the Roxodus Music Festival that was scheduled for July 11 – July 14, 2019.”

“It is with a heavy heart that we announce the cancellation of Roxodus Music Festival this year,” said Fab Loranger, Principal at MF Live Inc. “Our team has worked tirelessly to find a solution in which the show can go on but unfortunately we could not make it happen this year. Our dream of producing a ‘once in a lifetime experience’ has been put on hold as we take the time to nurture our venue. We sincerely thank all of our artists, sponsors, partners, and neighbours who have supported us from the very beginning. The embrace from our community has meant the world to us and we hope to one day see our dream come to life.”

“Producers of the Festival wish to thank the community and Township of Clearview for its tremendous support over the past year.Information about ticket refunds will be released shortly.”

People were quick to point out that it hasn’t rained in Clearview Township in days. Were site preparations really that far behind? Were there other circumstances leading to the cancellation? Again, no clue.

Again, I’m in the dark as much as anyone right now. And until MF Live gives us more information, myself and a lot of other people (not to mention thousands of festival-goers) are going to be asking some tough questions.

How could this happen?

Stand by…

Alan Cross is a broadcaster with 102.1 the Edge and Q107, and a commentator for Global News.

Subscribe to Alan’s Ongoing History of New Music Podcast now on Apple Podcast or Google Play

Read More



Leave A Comment

More News

Global News : Entertainment

Prince Harry honours Princess Diana during youth summit 2019-07-03 14:08:47On Tuesday, the Duke of Sussex attended the Diana Award National Youth Mentoring Summit in London and delivered a speech focused on the impact role mo

Miley Cyrus drops NSFW music video for single 2019-07-03 13:37:13'Mother's Daughter' is a statement made in support of gender equality, freedom and the fight against discrimination and sexual harassment.

Sundance co-founder sentenced to at least 6 years 2019-07-03 13:05:40The judge who delivered the sentence of six years to life said that he hopes the parole board will keep 72-year-old Sterling Van Wagenen in prison lon

Pamela Anderson posts hospital video, photos alleging abuse 2019-07-03 13:00:58Pamela Anderson's ex-boyfriend, Adil Rami, said the allegations are "completely false."

Roxodus Music Festival: What went wrong? 2019-07-03 12:27:52Alan Cross is just as surprised as you are that the Roxodus Music Festival was abruptly cancelled.

One dead after Stromboli volcano erupts on popular 2019-07-03 12:21:54The person, believed to be a tourist, was killed by falling stones during a walk, a rescue service official said.

BTS drops new single ‘Lights’ with music video 2019-07-03 12:14:46'Lights' is the popular K-Pop group's first original Japanese-language single in more than a year.

Eddie Vedder pays tribute to Chris Cornell in 2019-07-03 11:24:49During an intimate solo performance in Düsseldorf, Germany, the Pearl Jam frontman played an emotional cover of Chris Cornell's 'Seasons.'

Ontario’s Roxodus music festival cancelled, organizers say 2019-07-03 08:16:36The organizers of the event, which boasted a lineup with Aerosmith, Kid Rock, Nickelback, and Lynyrd Skynyrd announced the cancellation of the four-da

Louis Tomlinson claims he was not contacted about 2019-07-02 16:43:21"I can categorically say that I was not contacted nor did I approve it," wrote the 27-year-old singer of the animated depiction of a graphic sex sce

Toronto Raptors’ Serge Ibaka shows off colourful style 2019-06-22 18:44:47Ibaka, who is coming off an NBA championship win with the Raptors, is a fashion buff who regularly shows off his outfits to his one million followers

Nicki Minaj drops new song, ‘Megatron’ 2019-06-21 12:11:33'Megatron' is the first solo song by a female rapper to hit No. 1 on iTunes since Minaj's previous smash-hit single 'Chun-Li,' the rapper wrote o

Arts & Entertainment -

Why didn’t Disney just explain why it cut 2019-07-03 19:25:00Disney is not a company known for explaining itself, but why on earth it would do a good thing in a way that makes it look shady really is beyond me.

Halle Bailey will play Ariel in the live-action 2019-07-03 18:15:00Halle Bailey is your new Ariel. On Wednesday, Disney announced that the singer and actress has been cast as the lead of its live-action adaptation of

Taylor Swift, entitled millionaire, is the labor activist 2019-07-03 16:55:00Taylor Swift, one of pop music’s most polarizing superstars, is enmeshed in another very public battle, and the world has promptly, predictably,

Review: ‘Stranger Things 3’ finds new horrors at 2019-07-03 16:30:00Demogorgons. Mad scientists. A parallel universe. It’s seemed that Hawkins, Ind., had seen it all over the past two seasons of “Stranger T

Reviews: Sylvester Stallone and Dave Bautista in ‘Escape 2019-07-03 16:20:00'Escape Plan: The Extractors' In 2013, Sylvester Stallone and Arnold Schwarzenegger co-starred in “Escape Plan,” a two-fisted prison pic

Review: Before RuPaul, the documentary ‘Paris Is Burning’ 2019-07-03 15:40:00Over the past decade, Jennie Livingston’s landmark 1990 documentary “Paris Is Burning” has had a renaissance of sorts, thanks in no

In action-comedy ‘Stuber,’ Kumail Nanjiani and Dave Bautista 2019-07-03 14:55:00Theirs was a gentle friendship forged in the cozy confines of an eco-friendly Nissan Leaf, the electric car that serves as a roving setting for broman

‘Toy Story 2’ casting-couch outtake is not so 2019-07-03 14:30:00The far-reaching #MeToo and Time’s Up movements have hit the Walt Disney Co. yet again, resulting in the reported deletion of a 20-year-old cast

Best live music in L.A.: Nile Rodgers, Chrissie 2019-07-03 14:10:00Celebrate the long weekend in style with a full slate of July 4th festivities and gigs from hometown icons. July 4th Fireworks Spectacular with Nile R

Review: Getty Villa’s ‘Buried by Vesuvius’ is exquisite 2019-07-03 13:55:00When Mt. Vesuvius blew its top in AD 79, the now-fabled volcanic eruption began a winding sequence of events that, exactly 1,900 years later, heralded

ASAP Rocky is behind bars in Sweden after 2019-07-03 13:50:00ASAP Rocky was arrested early Wednesday in Stockholm, Sweden, on suspicion of gross assault after a Sunday altercation that was captured in part on vi

Dance studios are the latest pushed out by 2019-07-03 12:30:00For a room full of teenage tap dancers, the studio at Dance Arts Academy was surprisingly quiet. About 40 dancers were sitting on the wooden floor, ea

Entertainment - The

Terry Crews Says A ‘White Chicks’ Sequel Is 2019-07-03 17:52:24The “Brooklyn Nine-Nine” actor also joked he’s been keeping in shape for 15 years just to reprise his role in the 2004 comedy.

Disney's Live-Action 'Little Mermaid' Will Star Halle Bailey 2019-07-03 17:40:09The 19-year-old singer, who is half of the R&B duo Chloe x Halle, called the casting news a "dream come true."

Tom Holland Would 'Of Course' Be OK With 2019-07-03 16:44:22"The world isn’t as simple as a straight white guy," the "Spider-Man: Far From Home" star said.

Arte Johnson, ‘Laugh-In’ Star, Dead At 90 2019-07-03 15:50:57The Emmy-winning comedian was most familiar as Wolfgang, the German soldier, whose catchphrase was “Very interesting...”

Anna Wintour On The Outfit That Made Her 2019-07-03 15:04:39The particular dress had $500,000 ruby nipples on it and a "vajayjay," according to the rapper.

Donnie Yen Destroys #BottleCapChallenge While Blindfolded Because He's 2019-07-03 14:36:42Well, he *is* Ip Man.

Serena Williams' Wimbledon Outfit Has A Special Message 2019-07-03 14:07:55The tennis great's dress and "Broosh" was designed by Nike and Swarovski.

Nicki Minaj To Headline Saudi Arabia Music Festival 2019-07-03 12:57:47The Black Eyed Peas, Mariah Carey and Enrique Iglesias have faced backlash for performing in the Middle Eastern country.

Serena Williams Won't Give Meghan Markle Baby Advice 2019-07-03 12:43:38The tennis great and the Duchess of Sussex have been friends for years.

Katharine McPhee Told Paparazzi Which Yacht Joe Jonas, 2019-07-03 12:20:01The "Waitress" star tweeted the honeymooners' location to a “pack of paps stalking” her in Europe.

Justin Bieber Choreographer Emma Portner Accuses Him Of 2019-07-03 10:48:47“I regret working under your name," wrote the former choreographer and dancer in an Instagram Story earlier this week.

Google Doodle Baseball Game Will Fire Up Your 2019-07-03 10:15:42The search engine puts you in the swing of Independence Day with one catchy contest.

CBC | Arts News

This game makes players better at spotting disinformation 2019-07-02 04:00:00Bad News, a browser-based game developed by researchers at the University of Cambridge, lets players create and share misleading information online, f

Cartoonist let go from N.B. newspapers days after 2019-07-01 12:19:34Michael de Adder tweeted that he was let go from Brunswick News, but the company says it wasn't because of his cartoon of U.S. President Donald Trump

Kim Kardashian West changes name of new shapewear 2019-07-01 11:56:17The move comes less than a week after backlash from social media users who objected to what they said was appropriation of the traditional Japanese ki

Taylor Swift pens scathing post about entertainment exec 2019-07-01 11:07:28Taylor Swift is not staying silent over the sale of her masters to Scooter Braun. In a scathing Tumblr post Sunday, the pop superstar writes she is sa

Bad Bunny, Khalid to perform on Apple Music's 2019-07-01 09:26:01The streaming service announced Monday that a live series featuring artists from its playlist and program for breakthrough acts, including Canadians D

Why an expat and a champion arm wrestler 2019-07-01 04:00:13From a fireside Joni Mitchell performance to a Jeremy Dutcher-inspired podium finish, Cross Country Checkup callers share what makes these Canadian st

Why e-books, e-audiobooks could be harder to snag 2019-07-01 04:00:00E-books and e-audiobooks are the fastest growing area of borrowing at Canadian libraries. But it could get tougher to get your hands on them, accordin

'Bad boys of rock': Rolling Stones perform for 2019-06-30 08:03:49For a bunch of British chaps, the Rolling Stones sure know a lot about Canada, and Mick Jagger didn't hesitate to flaunt his wisdom at their Canada D

'Girls can rock just as hard as the 2019-06-29 04:00:00Hailing from Toronto, the rock group breathes new life into the genre whilst holding their own with The Rolling Stones.

Teen excited to belt out national anthem in 2019-06-29 04:00:00Kiya Bruno, 13, will be decked out in beaded Blue Jays bling when she walks onto the field at the Rogers Centre Saturday to belt out O Canada in Cree

The 'unfortunate catch-22' that might be holding back 2019-06-29 04:00:00Studios like Disney are introducing inclusion programs to help give under-represented filmmakers a foot in the door. The catch? You have to have exper

Tweet to Premier Ford to stop using grandfather's 2019-06-28 17:52:36Toronto-raised actor-musician Kiefer Sutherland says it wasn't his intention to stir the political pot with a recent tweet directed at Ontario Premie

Top Entertainment stories

Toronto warms up to a cold one 2019-07-03 20:04:58It has taken four years, but Toronto Councillor Mike Layton says the city is finally making it much easier for entrepreneurs to tap into the growing l

LILLEY: Canadians are voting Scheer with their wallets 2019-07-03 19:48:30There are polls which gauge voter support and try to predict which way an election might go, and then there are the ways people vote with their wallet

LILLEY: Trudeau government slips on ethics again 2019-07-03 19:37:33We have an ethically challenged federal government, no one can deny that. Our prime minister has been found in violation of ethics law violations as h

EDITORIAL: The Liberals have problems with judicial independence 2019-07-03 19:31:45It’s not enough that politicians be clear of actual wrongdoing when it comes to misdeeds, such as corruption or improperly interfering with the

MANDEL: Court criticizes Toronto JP for waiving victim 2019-07-03 19:26:50The Robin Hood of Toronto East court has had his knuckles rapped — and so Justice of the Peace Patrick Marum won’t be waiving the victim f

Netherlands get past Sweden in listless semifinal at 2019-07-03 19:12:29LYON — Sweden and the Netherlands was never going to live up to United States and England, but at least they could have tried to put on a better

GOLDSTEIN: Canadians want fewer refugees, while Liberals want 2019-07-03 19:06:37A slew of recent public opinion polls on Canadian attitudes toward immigrants and refugees — the latest one commissioned by the CBC — sugg

Roxodus Music Festival cancelled due to ‘rainy weather’ 2019-07-03 18:57:02Provincial police are reportedly investigating the company behind the now-cancelled Roxodus Festival. The four-day rock fest was set for July 11-14 at

FUREY: China just laughed in Canada’s face – 2019-07-03 18:47:41The Chinese government has now delivered what the kids today would call a “sick burn” against Prime Minister Justin Trudeau and Foreign Af

Coyotes will get their Phil 2019-07-03 18:22:31Rick Tocchet, nicknamed ‘the Phil Kessel Whisperer’ for his unique relationship with the quirky star, says the winger is going to be fine

Letters to the Editor for Wednesday, July 3 2019-07-03 00:30:22TWO IDEAS AND TWO ADDICTIONS Since 1974 I have been endorsing two ideas 1) profit sharing with any American citizen that works for a living and 2) Ran

Drake ‘mounting recruiting campaign’ to keep Kawhi Leonard 2019-07-03 00:09:04With #KawhiUpdate and #KawhitotheLakers both trending on social media all day Tuesday, it seems the Raptors are playing their biggest trump card in th

TORONTO STAR | ENTERTAINMENT

Vinay Menon: Scooter Braun feud is part of 2019-07-03 13:28:23Even as her incredible talent drives her higher into the stratosphere, Taylor Swift insists others are holding her down, writes Vinay Menon.

Lil Nas X’s Old Town Road becomes longest-running 2019-07-03 12:07:22“Old Town Road” stayed at No.1 for its 13th consecutive week, beating out “See You Again” by Wiz Khalifa and Charlie Puth, &ld

Vancouver symphony’s park shows had delights and a 2019-07-03 12:00:00Becoming the backup band for a drag show is a surprising moment in the life of a classical musician, but summer is the time for such surprises, Willia

Roxodus music festival cancelled due to ill-prepared event 2019-07-03 09:28:21Organizers say the venue at Edenvale Airport “battled tremendous rainy weather” over the past several months, soaking the grounds and maki

BoJack Horseman creator Raphael Bob-Waksberg shines darkly in 2019-07-03 08:27:20The book proves Bob-Waksberg can conjure many modern miseries beyond those of a talking horse.

Controversial anti-abortion film Unplanned to hit more than 2019-07-03 08:15:19Top film critics on movie review aggregation websites Metacritic and Rotten Tomatoes have panned it, with many calling it propaganda. But audience sco

Jason Priestley leaves it on the dance floor 2019-07-03 06:00:00

Waterloo-raised comic Courtney Gilmour, born without hands and 2019-07-03 00:00:00Gilmour was the first female comic to win the Just for Laughs homegrown competition in Montreal in 2017.

Stranger Things is back. Here’s where Season 2 2019-07-02 21:40:14The Netflix series is steeped in nostalgia for the Spielbergian comforts of a suburban past but is really about the perpetual trauma of characters who

This year’s Toronto Fringe Festival has a Filipino 2019-07-02 17:59:11Annual fest includes the Filipinx shows Through the Bamboo, Tita Jokes and Monica vs. the internet, while Kanto by Tita Flips will serve food at the f

Wynonna Earp finally gets green light for fourth 2019-07-02 16:37:10

Does Mischa Barton-Perez Hilton fight The Hills reboot 2019-07-02 16:13:10The enmity between actress Mischa Barton and celebrity blogger Perez Hilton captured in The Hills reboot hearkened to the often relentlessly cruel cel


Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.