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25th of September 2018


Instagram’s most popular cities, locations and hashtags of 2017

What is the point of travelling the world if you can’t share it – or boast about it- with desk-bound friends back home?

Instagram, the popular photo-sharing platform, has become a fan favourite among travellers, who often post wanderlust-inducing photos from their worldly adventures to remind loved ones they’re on vacation – and very #happy about it.

The app recently released its year-in-review data, which included, among other stats, the most photographed cities, locations and museums, based on geotagged data, of 2017. Instagram’s data team also highlighted the top hashtags and filters used by its global community of 800 million users this past year.

The Big Apple and the House of Mouse took the top slots for most photographed city and location, respectfully, while Paris’s Louvre Museum was the most Instagrammed museum worldwide (no doubt thanks to tourists’ countless selfies with the “Mona Lisa”).

Here are a few of the site’s top lists:

Most Instagrammed cities of 2017:

1. New York

2. Moscow

3. London

4. Sao Paulo, Brazil

5. Paris

6. Los Angeles

7. St. Petersburg

8. Jakarta, Indonesia

9. Istanbul

10. Barcelona

Most Instagrammed locations of 2017:

1. Disneyland, Anaheim, Calif.

2. Times Square, New York

3. Central Park, New York

4. Eiffel Tower, Paris

5. Tokyo Disneyland

6. Disney’s Magic Kingdom, Orlando

7. Louvre Museum, Paris

8. Brooklyn Bridge, New York

9. Disney California Adventure Park, Anaheim, California

10. Las Vegas Strip

Most Instagrammed museums of 2017:

1. Louvre Museum, Paris

2. The Metropolitan Museum of Art, New York

3. The Museum of Modern Art, New York

4. Los Angeles County Museum of Art

5. British Museum, London

6. American Museum of Natural History, New York

7. Whitney Museum of American Art, New York

8. Victoria and Albert Museum, London

9. Natural History Museum, London

10. Museum of Ice Cream, Los Angeles

Top hashtags of 2017:

1. #Love

2. #Fashion

3. #PhotoOfTheDay

4. #Photography

5. #Art

6. #Beautiful

7. #Travel

8. #Happy

9. #Nature

10. #PicOfTheDay

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